Designing mobile subscriptions workflow

Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user, how to motivate him for the purchase, and what can attract him. Some important issues could be missed while integrating subscriptions: Where…

Growing mobile in-app subscriptions: the right way

App Annie claims that 94% of all top-250 apps in the App Store are monetized using an in-app subscription. The same is true for the vast majority of apps that are not as popular. Usually, only 3–5% of all users convert into buying a subscription and 80% of them…